Bossa Care: A UX Journey
Website Design for Bossa Care
Project Overview
At Huber Webbyrå, a small but dedicated design agency with just three passionate creatives, we take on every project with the mindset of crafting something special. When Bossa Care, a massage and wellness company in Kalmar, approached us to revamp their website, we saw an opportunity to create a digital experience that would reflect their calming and healing philosophy.
The Challenge
Bossa Care wasn't just another wellness center—> It's a sanctuary where people can unwind, de-stress, and reconnect with themselves. Their vision was clear: a website that exuded tranquility, professionalism, and warmth while making booking treatments easy and intuitive.
Research & Discovery
Our team at Huber Webbyrå, consisting of me and two talented colleagues, started with user research. We analyzed competitors, explored wellness industry trends, and mapped out the ideal customer journey. Our goal? A website that wasn't just functional but felt like a deep breath of fresh air.
My Role
My main responsibility in the project was the visual direction by ensuring that the typography, colors, and layout harmonized to create a soothing experience.
Design Elements
- Typography: Aboreto for headings and Linden Hill for body text, balancing modern elegance and readability
- Colors: Sage green, warm beige, deep charcoal for text, and pure white for backgrounds
- Layout: Minimalist grid design with generous white space to enhance the spa-like atmosphere
- Imagery: Professional photography highlighting the serene treatment spaces and massage techniques
Design Process
Once we had the foundation, we began prototyping. We built wireframes, tested various layouts, and refined elements to enhance usability. Key focus areas included:
- Seamless use of incorporating the existing booking system
- Clear presentation of services with engaging descriptions
- Fully responsive design for mobile and desktop
- Relaxation-evoking imagery and design elements
Results & Impact
After several rounds of fine-tuning and usability testing, the website launched to overwhelming positive response. Client bookings increased significantly, and the new design successfully captured the essence of wellness that Bossa Care represents.
Key Learnings
This journey reminded us why we do what we do. It's not just about building websites for the stakeholders, it's about telling stories, shaping experiences, and bringing brands to life in a way that feels truly human. The project reinforced the power of simplicity, the importance of emotion in design, and the impact of thoughtful user experience.