Wireframe design for website improvements
During my internship at Wilson Creative, I had the opportunity to develop wireframes for two different client projects, where I focused on improving the user experience through layout restructuring, SEO optimization, and increased website relevance. I created Impact maps as a way to visualize the user journey and the impact of the changes as a mean to gain insight of the main users needs and wants, this was done as a means on what should be focused on in the project. Both projects were local companies, where ones a larger company with its head office in Kalmar and can be found across southern and central parts of Sweden.
Bluepartner - Consulting company in Kalmar
For Bluepartner, I carried out an extensive restructuring of their website with a focus on:
Content Clarification
Restructured the information for better readability and clarity
Navigation Optimization
Simplified user flows and created a more intuitive website structure
SEO Improvements
Implemented strategies for better searchability rankings through consulting with the team
Visual Modernization
Updated the design language for a more contemporary and professional look
Bluepartner Impact Map
Bluepartner Revised Impact Map
Bluepartner Homepage Wireframe
Bluepartner Services Page Wireframe
Bluepartner Consultant Page Wireframe
Bluepartner Project Management Page Wireframe
Hagblom - Group company in southern and central parts of Sweden
The project with Hagblom required a methodical approach where I:
Structure Analysis
Mapped current website architecture and identified bottlenecks
Impact Mapping
Created a visual overview of resource focus areas and implementation impact on business goals
Solution Development
Presented concrete solutions based on discovered problems
Iterative Implementation
Worked closely with the development team for gradual improvement
Impact map showing resource areas and implementation overview for Hagblom
Hagblomsgruppen Business Persona Page
Hagblomsgruppen Private Customer Persona Page
Hagblomsgruppen Welcome Page Wireframe
Hagblomsgruppen Corporate Full Page Wireframe
Hagblomsgruppen Corporate Full Page Activity Painting Wireframe
Hagblomsgruppen Private Person Full Page Wireframe
Hagblomsgruppen Entrepreneur Full Page Wireframe
Hagblomsgruppen Contact Full Page Wireframe
Lessons learned and personal growth
These projects helped me develop and strengthen several key skills:
User-Centered Design
Gained practical experience in understanding user needs and translating them into design solutions
Business Understanding
Learned to better align design solutions with business objectives and client goals
Clear Communication
Developed skills in effectively communicating design concepts from initial ideas to final implementation
Team Collaboration
Gained experience working with development teams in iterative, agile processes
By working with two different types of companies. Both local, but different, where ones a local consulting firm and the other is a larger corporation that stretches from the southern and central parts of Sweden. By taking on these projects I gained valuable insight and experience in how UX design needs to be adapted to different business contexts and target groups.